Ginuary Covenant signing

January 27, 2022

G.H.Q. Spirits becomes the third gin distillery to sign the Armed Forces Covenant in the Highland RFCA-area, just in time for Ginuary, the celebration of gin during the month of January.

The Armed Forces Covenant – a commitment to support the country’s servicemen and women wherever and however an organisation can – was signed at our Seathwood Headquarters in Dundee on 26 January.

Deputy Commander of 51 Brigade and Army Headquarters Scotland, Colonel Anthony Phillips, co-signed the Covenant on behalf of the Ministry of Defence, with G.H.Q. Spirits owner James McNeill signing for his company.

James McNeill and Colonel Anthony Phillips
James McNeill (left) with Colonel Anthony Phillips (right) after signing the Armed Forces Covenant.

G.H.Q. Spirits’ commitment to honouring the Covenant includes pledges to:

  • Promote the fact it is an Armed Forces-friendly organisation.
  • Deliver work to veterans and their immediate families free of charge.
  • Support the employment of veterans.
  • Support employees who choose to be members of the Reserve Forces by accommodating their training and deployment.
  • Support the employment of Service spouses and partners.
  • Actively encourage members of staff to become Reservists.
The signed Armed Forces Covenant
The signed Armed Forces Covenant.

G.H.Q. Spirits is an award-winning distillery in the Cairngorms, founded in 2020. They hand craft premium gin and vodka distilled in the Scottish Highlands, using some of the purest naturally filtered water in the world. G.H.Q. Gin and G.H.Q. Vodka are a heart-felt salute to everything that they hold dear: romance, honour, loyalty, discretion and courage.

James worked in the events industry in London for 14 years before embarking on distilling. The COVID-19 pandemic carved out time for him to be able to create G.H.Q. Spirits. He felt inspired by his family military history, stories and adventures. For example, his grandmother, Lena Lowe, was a dispatch rider for the military and raced across Scotland delivering secret documents to help in the war effort. James’ great-grandfather, William Lowe, served as an engineer on HMS Hood during World War II, sadly going down with the ship when she was bombed in 1941. 

These stories inspired three of their sons to enter the military too, so it felt right to James that G.H.Q. Spirits becomes an Armed Forces-friendly employer. James said: “It is an honour to sign the Armed Forces Covenant and give something back to our military personnel. We are delighted to be working with HRFCA and look forward to developing our relationship with the Armed Forces.”

G.H.Q. Gin and Vodka bottles with Colonel Phillips' cap
G.H.Q. Spirits London Dry Gin and G.H.Q. Spirits Scottish Vodka.

To find out more about G.H.Q. Spirits, click HERE.